Sunny Queen has produced Australia's smiley-faced eggs for over 80 years. As a 100% Aussie farmer-owned company, Sunny Queen Farms has an impeccable reputation for taste, quality and animal welfare.
Theory Crew partnered with Sunny Queen Farms to launch two new products. Our strategic multi-channel approach incorporated TV, influencers, UGC and social media personalities Jules Sebastian, Guy Turland and Tim Robards, in tandem with micro-influencer sampling, TikTok creator partnerships and sponsored media.
Earned media coverage includes multiple dedicated cooking segments on national broadcast TV, along with more than 320 pieces of influencer coverage across Instagram and TikTok.
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