Public Relations | Influencer Marketing | UGC | Social Media | Events & Activations

Theory Crew is an independent Public Relations and Digital Marketing agency based in Melbourne, working with innovative lifestyle and beauty brands.

We specialise in integrated PR, influencer marketing, content creation, social media management and advertising. As one of Melbourne’s leading PR agencies, we cater to working with innovative lifestyle brands across all industry sectors including beauty, lifestyle, FMCG, technology & health and wellness.

With the rapidly changing landscape that is digital marketing we also provide end-to-end performance marketing services. Combining traditional marketing channels with performance help brands acquire customers through data driven insights and multi channel campaigns, with our performance marketing solutions incorporating PPC advertising channels, (paid social media and Google adwords) SEO and email marketing.

Some brands we've worked with

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Public Relations & Communication

When it comes to Public Relations, this is our bread and butter; leveraging our strong relationships throughout the Australian media landscape to control the narrative and ensure your brand gets the publicity it deserves.

Our friendly and dedicated PR professionals are seasoned in generating mass awareness and educating your target audiences through traditionally earned media & sponsored media opportunities.

Our PR services in Melbourne also extend to helping our clients with communications strategy planning, internal communications, reputation management, event planning, crisis management and media training.

Influencer Marketing, Content Creation & Social Media

When it comes to influencer marketing campaigns, at Theory Crew we believe in combining modern-day PR practices with content creation and social media to drive mass reach and engagement for the brands we work with. Our social media campaigns achieve excellent ROI for our clients, helping them stay at the top of their game and uncovering their highest potential.

We are a detail-oriented and customer-centric agency. When you’re looking for the best influencer marketing agencies Melbourne has to offer, it’s important to select a marketing agency with the right experience to fit your brand objectives.

Our account directors help brands create content that supercharges their marketing and advertising to drive awareness and sales. We are passionate about producing content for our clients that’s meaningful, fostering long term community connection.

We only work with Australia’s best influencer talent, with cut-through results and authenticity. Continually expanding and building upon traditional influencer and social media strategies, we tailor our content towards our client's objectives.