Case Study
Boost Juice
Putting the drag back in dragon fruit with Boost Juice
Boost Juice is Australia's most famous and loved juice and smoothie brand.
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116+
Influencer Mentions
4.5M+
Cumulative Reach
4
Activations over 2 weekends
116+
Influencer Mentions
4.5M+
Cumulative Reach
4
Activations over 2 weekends
Our approach
Boost Juice engaged Theory Crew to assist with the launch of the limited edition Pink Dragon Fruit range. For the launch, Theory Crew executed event activations within two popular shopping centres in NSW and VIC, Broadway and Chadstone Shopping Centre. The event was themed putting the Drag back in Dragon Fruit with two live performances from a collection of incredible Drag Queens throughout the day.
To further promote the range, Theory Crew partnered with three trending influencers across Instagram and TikTok to create out-of-the-box Pink Dragon Fruit video content. Talent included Coco Deville, Dom Skii, and Evelin Costa.
Results
With four major activations over two weekends, Theory Crew generated more than 116 pieces of content via influencers a cumulative influencer reach of more than 4.5 million.
