Launched by professional hairdresser Robert Powls, the UK-founded global brand CLOUD NINE is known for creating hair stylers that are innovative, industry-leading, and always kinder to hair.
Through a mix of PR and influencer marketing, Theory Crew launched the new CLOUD NINE bold technicolour Retro Range into the Australian market. Collaborating with Roj Torabi and over 50 beauty influencers, Theory Crew drove mass awareness via social media and UGC.
Media coverage in key lifestyle publications across Australia including Harper’s BAZAAR, Marie Claire, a full page spread via Who, Hot Nights with Abbie Chatfield and 9Honey.
70 social media content assets were generated, flooding the feed with the bold-coloured range.
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