Case Study
Biscoff
Biscoff Ice Cream Launch
Renowned for the unique caramelised flavour of their biscuits, the Lotus Biscoff brand has over 90 years of biscuit heritage.
14
Media Hits
21.2M+
Cumulative Reach
100%
Sentiment
14
Media Hits
21.2M+
Cumulative Reach
100%
Sentiment
Our approach
Theory Crew was engaged to launch the highly anticipated Biscoff Ice Cream Sticks in Australia via earned media and influencers. Collaborating with a range of talent including Bec Hardgrave and Miranda Brady Theory Crew drove mass awareness and a rush of media attention.
Results
We generated 14 pieces of coverage across leading news, lifestyle and FMCG titles, with all coverage highlighting Biscoff in the headline. Highlight coverage includes Delicious, Australia’s Best Recipes, News.com.au, The Daily Telegraph and Retail World. In total, our media campaign attracted a cumulative reach of 21.25 million.
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