Case Study

Biscoff

Biscoff Ice Cream Launch

Renowned for the unique caramelised flavour of their biscuits, the Lotus Biscoff brand has over 90 years of biscuit heritage.

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14

Media Hits

21.2M+

Cumulative Reach

100%

Sentiment

14

Media Hits

21.2M+

Cumulative Reach

100%

Sentiment

Our approach

Theory Crew was engaged to launch the highly anticipated Biscoff Ice Cream Sticks in Australia via earned media and influencers. Collaborating with a range of talent including Bec Hardgrave and Miranda Brady Theory Crew drove mass awareness and a rush of media attention.

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Results

We generated 14 pieces of coverage across leading news, lifestyle and FMCG titles, with all coverage highlighting Biscoff in the headline. Highlight coverage includes Delicious, Australia’s Best Recipes, News.com.au, The Daily Telegraph and Retail World. In total, our media campaign attracted a cumulative reach of 21.25 million.

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