Founded in 1910, Bulla is Australia’s largest and oldest family dairy company, producing award-winning creams, ice creams and fresh cheeses for families around the world to enjoy. Bulla partnered with iconic Australian chocolate brand Violet Crumble to put a spin on the well-known chocolate bar, releasing the Violet Crumble ice cream.
“We were very pleased with the strategy and the overall results achieved throughout the launch. The team’s approach to ensuring we were driving awareness and encouraging trial through the right avenues really demonstrated their expertise and skills in each field. The team were highly personable and consistently went over and above. We couldn’t have been happier with the results achieved. Thanks team!”
To create awareness for Bulla’s new Violet Crumble ice creams and drive consideration to purchase via major retailers, Theory Crew drove mass sampling via more than 56 influencers, connecting with key audience segments via earned media.
The campaign resulted in 7 media hits across major national publications such as Taste.com.au, and Woman’s Day, with a media reach of more than 9m+. In addition, more than 112 pieces of influencer coverage went live via 50 Instagram influencers with a following of 730,000.
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