BOLIA

For the past 12 months, Theory Crew has collaborated with Scandinavian global interior design brand Bolia on their PR program, focusing on establishing their presence in Australia. Through targeted campaigns, media outreach, and strategic storytelling, Theory Crew has played a key role in building Bolia’s brand recognition and positioning them within the competitive Australian interior design market.

Theory Crew has successfully helped Bolia establish its presence in Australia, achieving impressive PR results. The campaign generated a total of 22 media hits, with coverage in high-profile outlets such as Vogue Living, Body + Soul, Domain Review, and Home Beautiful. The campaign's total PR value reached $567,450, with an ad value equivalent of $189,150, and an overall reach of 21,386,838.