Bae Juice

Theory Crew delivered an earned media campaign where creative milestones were engineered to secure quality earned media placements. Supported by influencer marketing, Theory Crew partnered with influencer talent including @garrett_mcnamara, @annaliseewood & @ebony_walton to generate more than 27 collaborations.

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“To say Theory Crew catapulted our business is an understatement! Through the extensive amount of quality media hits resulting in a steep increase in sales, Theory Crew has completely changed the trajectory of our business. The team allocated to us delivered over and above. We saw Bae Juice on an insane amount of online publications and even had a feature on Channel 7 News.” Founder, Tim O’Sullivan.

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Theory Crew generated 28 media mentions and a media reach of more than 9 million. Coverage highlights include a 3-minute national segment on 7 News with social amplification, standalone articles via Body+Soul and Thrillist with additional coverage via Fifi, Fev and Nick (101.9 FOX) Mamamia, WHO, New Idea and more.