About

Making brands famous since 2013

For over a decade we’ve been putting brands in the lime-light with a modern approach to PR, influencer marketing and social media.

Manifesto

We bring people together. We love a challenge. We don’t appreciate BS. We do appreciate quick meetings. We can be extremely persuasive when we know something will work. We’re empathetic about the things that matter. We’re clever with our ideas and clear with our words. We think on our feet, we’ll go out of our way to make you laugh, and we think fun goes hand-in-hand with hard work. We deliver cold hard results and have the track record to prove it. We’re always ahead of the game. We’ve got a local feel, but boast in a global reach. We don’t just tell stories, we create them. We’re here to make a big impact with a modern approach to a traditional craft. We combine clever theory with the right crew to make it happen. We're Theory Crew.

Our Approach

We're one of Australia's leading independent PR and influencer marketing agencies. We work with lifestyle brands across all categories including FMCG, beauty, technology, household, appliances, health and wellness. We're creative, and tailor results-driven approaches using traditional PR practices with contemporary digital know-how, bringing brand stories to life.

Theory Crew is an influencer marketing pioneer and our Founder Felicity Grey was one of the early PR professionals to recognise the power of influencers for brands, bringing her expertise in the space to Theory Crew since its inception in 2012.