When it comes to influencer marketing strategy, and social media content strategy look no further than Theory Crew. We help brands generate UGC content and brand awareness across earned influencers and their audiences.

We are one of Australia’s top influencer agencies that works across multiple social media platforms to drive ROI and success for our clients. Our earned influencer marketing helps brands achieve targeted creative content with maximum reach, engagement and ultimately sales. We leverage social media platforms such as Instagram, Tik Tok, Facebook, Snapchat, YouTube and more to connect consumers with our brands and grow your socially engaged followers.

Drive online engagement and social conversations with the help of Theory Crew’s team of dedicated marketing specialists and influencer marketers. Our talent can help you generate brand awareness and increase social profile visits & engagement, drive sales through consultations and appointments and ultimately build credibility amongst your community.

Theory Crew only partner with authentic and professional influencer talent. We use specialised tools to ensure influencer authenticity when searching for suitable talent. We track and measure the performance of your influencer marketing campaigns offering in-depth reporting and analysis.

We’re passionate about UGC (user-generated content) and understand the impact and reach it can have for a brand. We are a ROI driven agency, so ensuring we hit your targets and goals is extremely important to our success.


What is influencer marketing and how does it work?

Influencer marketing is a form of marketing where a company partners with individuals who have a significant social media following and use their influence to promote a product or service. The influencer may create sponsored content, such as posts, videos, or stories, showcasing the product to their followers, who may be potential customers. The goal of influencer marketing is to reach a large and engaged audience and to leverage the influencer's credibility to generate awareness and interest in the product. Companies typically work with influencers who have a strong connection with their target audience and whose values align with their own.

How can influencer marketing help a business reach its target audience?

Influencer marketing can help a business reach its target audience by leveraging the influence and credibility of an individual with a significant following among the desired demographic. The influencer can promote the business's products or services to their followers, who may then become potential customers.

Influencer marketing provides a way for businesses to reach their target audience in a more authentic and relatable way than traditional advertising. The audience is more likely to trust and engage with a recommendation from someone they follow and admire, rather than a brand trying to sell them something.

Additionally, influencer marketing can provide valuable data and insights into the target audience, including demographics, purchasing behaviors, and interests. This information can then be used to refine the business's marketing strategy and better tailor future campaigns to reach and resonate with the target audience.

How do businesses choose the right influencers to work with?

Businesses choose the right influencer to work with by considering several factors, including:

Relevance: The influencer should have a strong connection with the target audience and align with the values and image of the brand.

Audience size and engagement: The influencer should have a large and engaged following, with high levels of interaction on their posts, such as likes, comments, and shares.

Authenticity: The influencer should have a genuine and authentic connection with their followers, and their content should be in line with their personal brand.

Influencer niche: The influencer should have a specialty or niche area of expertise that is relevant to the product or service being promoted.

Cost and budget: The influencer's fees should fit within the budget and provide a good return on investment for the business.

By carefully selecting the right influencer, businesses can ensure that their marketing efforts are effectively reaching and resonating with their target audience, and that the influencer's influence will have a positive impact on their brand.

What are the key metrics for measuring the success of an influencer marketing campaign?

Reach: The number of people who were exposed to the influencer's content, including the size of the influencer's following and the engagement on their posts.

Engagement: The level of interaction with the influencer's content, such as likes, comments, shares, and saves.

Traffic and conversions: The number of clicks and conversions from the influencer's content to the business's website, and the resulting sales or other desired actions.

Brand Awareness: The increase in brand recognition and familiarity among the target audience, as a result of the influencer's promotion.

Return on Investment (ROI): The financial return generated by the influencer marketing campaign, compared to the cost of the campaign.

By tracking these metrics, businesses can gain valuable insights into the effectiveness of their influencer marketing campaign and make data-driven decisions to optimize future campaigns for better results.

How can businesses ensure the authenticity and credibility of influencer partnerships?

Businesses can ensure the authenticity and credibility of influencer partnerships by taking the following steps:

Disclosure: Encourage the influencer to clearly disclose their partnership with the brand, such as using sponsored content labels or hashtags, to ensure that their followers are aware of the relationship.

Authenticity: Partner with influencers whose values, image, and content align with the brand and whose followers trust and respect them.

Open communication: Maintain open and transparent communication with the influencer, and encourage them to provide genuine and honest feedback about the product or service being promoted.

Collaboration: Work with the influencer to create content that is authentic, credible, and resonates with their followers.

Monitoring: Regularly monitor the influencer's content and engagement to ensure that the partnership is having a positive impact on the brand and its target audience.

By taking these steps, businesses can maintain the authenticity and credibility of their influencer partnerships, and ensure that their marketing efforts are effectively reaching and resonating with their target audience.

Some brands we've worked with