Reach: The number of people who were exposed to the influencer's content, including the size of the influencer's following and the engagement on their posts.
Engagement: The level of interaction with the influencer's content, such as likes, comments, shares, and saves.
Traffic and conversions: The number of clicks and conversions from the influencer's content to the business's website, and the resulting sales or other desired actions.
Brand Awareness: The increase in brand recognition and familiarity among the target audience, as a result of the influencer's promotion.
Return on Investment (ROI): The financial return generated by the influencer marketing campaign, compared to the cost of the campaign.
By tracking these metrics, businesses can gain valuable insights into the effectiveness of their influencer marketing campaign and make data-driven decisions to optimize future campaigns for better results.