Google Ads is a highly effective form of paid search advertising that allows you to reach your target audience at a time when they’re most likely to purchase. Also referred to as PPC services, investing in Google Ads management can deliver immediate return on investment comparatively to other channels.

When partnered with our experienced team of Google Ads specialists, we offer full transparency and a best practice plan of action. Our team will conduct everything from extensive keyword research, write compelling ad copy, and continually optimize your campaigns through detailed reporting and regular updates, ensuring you’re getting the very best return on your investment on Google.

With Theory Crew, you’ll always know exactly what you’re getting for your money and how your campaigns are performing. There’s no guesswork involved — just tangible results.

Our experienced PPC experts will work with you to target the right audience, use the right keywords and strategies to balance CPC (cost-per-click) with conversions, and squeeze the very most out of your budget.

Our PPC & Google Ads specialists deliver strategic and high-profit Google Ads Campaigns for Melbourne and Australian Businesses! We offer a free audit and consultation for your current Google Ads Campaigns.

Types of Campaigns & Strategies on Google Ads We Specialise in:

Remarketing / Display
Win back the ones that got away and crush the competition with targeted remarketing ads that will help turn potential clicks into real customers.

Remarketing is the process of serving ads to users who have visited your website, or a specific web page, and who have or have not yet purchased. The benefits of remarketing are clear. You’re going after users who already know your brand, and have come close to converting before. There are many different campaign types we can use when offering this type of strategy including Performance Max, YouTube, Search and more.

Performance Max
Unleash the power of Artificial Intelligence & generate performance with Google Ads latest campaign type. Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. Utilising Google Shopping, YouTube, Gmail, Display and Search inventory for your ad assets. See performance like no other with this campaign type.

Search Campaigns
Search campaigns allow you to place ads across Google's vast network of search results. Search campaigns are text ads on search results that let you reach people while they're searching on Google for the products and services you offer. It's great for driving sales, leads, or traffic to your website, as you can show your ads to people actively searching for your products and services. You can now also display imagery with your Search ads, and promotional extensions, price extensions, location extensions and much more. By far, Google’s most popular campaign type.

Reach potential customers when they watch or search for videos on YouTube- and only pay when they show interest. Video ads can help you broaden the awareness of your brand or product. They are great to grow interest and engagement for your brand.


What is Google Ads and how does it work?

Google Ads (previously known as Google AdWords) is a pay-per-click advertising platform developed by Google where businesses can create and display ads in Google search results and Google's network of partner websites. Advertisers bid on keywords relevant to their products or services and their ads will appear in Google search results when people search for those keywords. The advertiser pays every time someone clicks on their ad. Advertisers can set a budget and bid for their desired keywords, and the Google Ads algorithm will automatically place their ads based on the relevance, expected click-through rate, and other factors. Google Ads allows businesses to reach a large audience, target specific demographics, and track their return on investment (ROI).

What are the key features and benefits of using Google Ads?

Reach a large audience: Google Ads allows businesses to reach millions of people across the world who are searching for products and services like theirs.

Targeting options: Advertisers can target their ads based on factors like location, language, device, and time of day, ensuring their ads reach the right people at the right time.

Measurable results: Google Ads provides detailed reporting and tracking, so advertisers can see how their campaigns are performing and make informed decisions about their advertising spend.

Cost-effective: Advertisers only pay when someone clicks on their ad, so they have control over their advertising budget.

Flexibility: Google Ads allows advertisers to adjust their campaigns at any time, making it easy to test different strategies and optimize for better results.

Brand building: Google Ads can help businesses build brand awareness and reach new customers who may not have found them otherwise.

Integration with other Google tools: Google Ads can be integrated with other Google tools like Google Analytics and Google Tag Manager, making it easy to track and analyze the results of their advertising campaigns.

How much does Google Ads cost and what is the bidding process?

The cost of Google Ads varies and depends on several factors, including the keywords you choose, the competitiveness of the market, and the maximum bid you set for your desired keywords.

In terms of the bidding process, Google Ads operates on a pay-per-click (PPC) model, which means advertisers pay each time someone clicks on their ad. Advertisers place bids for their desired keywords, and the highest bidder for a particular keyword typically has their ad shown in a prominent position in the search results.

The actual cost per click (CPC) for a particular keyword can range from a few cents to several dollars, depending on the competitiveness of the market. Advertisers can set a daily budget and adjust their bids to control their advertising spend.

It's important to note that Google Ads operates on an auction system, where the highest bidder doesn't necessarily guarantee their ad will show in the top position. The Google Ads algorithm also takes into account the relevance and quality of the ad, landing page, and website, as well as the expected click-through rate, to determine the ad's position.

How do I track and measure the performance of my Google Ads campaigns?

Google Ads provides detailed reporting and tracking tools to help you measure the performance of your campaigns. The following are some of the key metrics you can track and measure:

Impressions: The number of times your ad was displayed.

Clicks: The number of clicks your ad received.

Click-through rate (CTR): The ratio of clicks to impressions, calculated as (clicks ÷ impressions) x 100.

Cost per click (CPC): The average amount you pay for each click.

Conversion rate: The number of conversions (such as sales or sign-ups) divided by the number of clicks on your ad.

Cost per conversion: The average amount you pay for each conversion.

Return on investment (ROI): The return you receive on your investment, calculated as (revenue - ad spend) ÷ ad spend.

You can access these metrics and more in the Google Ads interface, and use them to evaluate the performance of your campaigns and make informed decisions about your advertising spend. You can also use Google Analytics to track conversions and see how your Google Ads campaigns contribute to your overall website traffic and sales.

What is Google Ads optimization and how can I optimize my campaigns for better performance?

Google Ads optimization refers to the process of improving the performance of your Google Ads campaigns to achieve better results and return on investment (ROI). Here are some tips to optimize your campaigns:

Keyword research: Choose keywords that are relevant to your products or services, and bid on keywords with high search volume and low competition.

Ad copy: Write compelling ad copy that includes your target keywords and clearly communicates the value of your products or services.

Landing page: Ensure your landing page is optimized for conversions and provides a good user experience, with clear calls to action and relevant information.

Targeting: Use targeting options, such as location and device targeting, to reach the right people at the right time.

Bid adjustment: Adjust your bids based on performance and set a budget that allows you to reach your advertising goals.

Test and measure: Continuously test and measure the performance of your campaigns, using metrics like impressions, clicks, and conversion rate.

Refine and improve: Use the insights gained from your testing and measurements to refine and improve your campaigns over time.

By following these tips, you can optimize your Google Ads campaigns for better performance and achieve better results from your advertising spend.

Some brands we've worked with