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As a full service Melbourne based performance marketing agency; paid social media remains at the very core of our service offering.

We' ve helped many brands source consistent top-of-funnel acquisition and nourish warm audiences through data driven multi channel paid social advertising campaigns.

As social media has become incredibly effective in providing brands with affordable and viable acqusition channels, (particularly those operating in the ecommerce landscape), the social content market in 2023 has inherently become oversaturated.

Organic reach is fast becoming a thing of the past with Instagram and Facebook in particular, greatly reducing the amount of people an ordinary timeline post can reach.

Paid social media alleviates this, ensuring developed content is seen by it's intended audience at the right place, and at the right time.

Drive mass reach & awareness, quality website traffic and social conversions through the help of Theory Crew’s team of dedicated paid social advertising specialists.

FAQ

What are the benefits of paid social media advertising?

Targeted audience reach: Advertisers can target specific demographics, interests, behaviors, and geographic locations.

Cost-effective: Compared to traditional forms of advertising, paid social media advertising can be a cost-effective way to reach a large audience.

Measurable results: Advertisers can track the success of their campaigns through metrics such as impressions, clicks, conversions, and more.

Increased brand awareness: Paid social media advertising can increase visibility and brand awareness among potential customers.

Flexibility: Advertisers can adjust their campaigns on-the-fly, changing the budget, targeting, and creative elements to optimize performance.

Increased website traffic: Paid social media advertising can drive traffic to a company's website, potentially leading to increased sales and conversions.

How does paid social media advertising differ from organic social media marketing?

Reach: Paid social media advertising allows you to reach a larger and more targeted audience compared to organic social media marketing, which is limited by your existing followers and their network.

Control: Paid social media advertising offers more control over the audience you target, the content you promote, and the budget you allocate, compared to organic social media marketing, where you have to rely on your existing followers and algorithms to drive visibility.

Speed: Paid social media advertising can drive results faster than organic social media marketing, which takes time to build a following and engagement.

Cost: Paid social media advertising requires a budget allocation, while organic social media marketing can be done without spending money.

Measurable results: Paid social media advertising provides more detailed and accurate metrics for tracking the success of your campaigns, compared to organic social media marketing, which can be harder to measure and quantify.

Algorithm dependence: Organic social media marketing is subject to the algorithms of each social media platform, which can change and impact the visibility of your content, whereas paid social media advertising is not dependent on algorithms.

Which social media platforms offer paid advertising options?

Facebook: One of the largest social media platforms with a vast user base, Facebook offers a range of advertising options, including sponsored posts, display ads, and video ads.

Instagram: An image and video-based social media platform owned by Facebook, Instagram offers similar advertising options, including sponsored posts and display ads.

Twitter: A microblogging platform, Twitter offers advertising options such as promoted tweets and promoted accounts.

LinkedIn: A business-oriented social media platform, LinkedIn offers advertising options such as sponsored content, display ads, and sponsored InMail messages.

YouTube: The world's largest video-sharing platform, YouTube offers advertising options such as in-video ads and display ads.

Pinterest: A visual discovery and bookmarking platform, Pinterest offers advertising options such as promoted pins and shopping ads.

TikTok: A short-video sharing platform, TikTok offers advertising options such as in-feed videos, brand takeovers, and hashtag challenges.

These are some of the most popular social media platforms that offer paid advertising options, but there are also other smaller platforms that offer similar services.

What metrics should I track to measure the success of my paid social media advertising efforts?

Impressions: The number of times your ad was displayed.

Clicks: The number of clicks on your ad.

Click-through rate (CTR): The ratio of clicks to impressions, expressed as a percentage.

Conversion rate: The percentage of clicks on your ad that result in a desired action, such as a sale or lead form submission.

Cost per action (CPA): The cost of your advertising divided by the number of conversions.

Return on ad spend (ROAS): The revenue generated from your advertising divided by the cost of your advertising.

Engagement rate: The percentage of people who engage with your ad, such as liking, commenting, or sharing.

Audience demographics: Information on the age, gender, location, and interests of the people who saw your ad.

By regularly monitoring these metrics, you can determine what is working well and what needs improvement in your advertising campaign, allowing you to optimize for better results.




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Some brands we've worked with

FAQ

What is Paid Social Media Advertising & Why Do I Need it?

Paid social media is a method of displaying advertisements or sponsored marketing messages on popular social media platforms. E-commerce stores need social media ads to push through important messaging, promotions and remarketing. This is a crucial part of digital marketing and a great way to drive new customers into a funnel. Service-based businesses should also try social media advertising to support locally-based marketing campaigns and drive people in their area to their brick-and-mortar stores, or contact them for service enquiries. Platforms we utilise for paid social media advertising include Facebook, Instagram, TikTok, and Snapchat.

Instagram?

Paid social media is a method of displaying advertisements or sponsored marketing messages on popular social media platforms. E-commerce stores need social media ads to push through important messaging, promotions and remarketing. This is a crucial part of digital marketing and a great way to drive new customers into a funnel. Service-based businesses should also try social media advertising to support locally-based marketing campaigns and drive people in their area to their brick-and-mortar stores, or contact them for service enquiries. Platforms we utilise for paid social media advertising include Facebook, Instagram, TikTok, and Snapchat.

Facebook?

Facebook is still a very relevant advertising platform. Instagram and Facebook run within the same ecosystem, sharing audiences, and ad creation platforms. Facebook is great for location-based advertising and has many dynamic creative options and opportunities for brands to get their content in front of the right people, especially older demographics.

Snapchat?

Snapchat is a great platform to be used by brands that are looking to attract younger audiences. We help our clients understand when to use this channel and how to capture engaged younger audiences, and generate sales from this channel.

Tik Tok?

Fresh and new platforms like Tik Tok are often a great place to get a head start as a new brand because the videos are trending, engaging and fun for viewers to watch. In order to have successful Tik Tok ads, the content must be relatable and on-trend. Trending music, words and important messaging created for this platform need to be immensely engaging. At Theory Crew, we can help your brand create this content prior to advertising.