Paid Social Media
We've helped many brands source consistent top-of-funnel acquisition and nourish warm audiences through data driven multi channel paid social advertising campaigns.
As social media has become incredibly effective in providing brands with affordable and viable acquisition channels, (particularly those operating in the ecommerce landscape), the social content market in 2023 has inherently become oversaturated.
Right place at the right time
Organic reach is fast becoming a thing of the past with Instagram and Facebook in particular, greatly reducing the amount of people an ordinary timeline post can reach. Paid social media alleviates this, ensuring developed content is seen by it's intended audience at the right place, and at the right time.
Targeted audience reach: Advertisers can target specific demographics, interests, behaviors, and geographic locations.
Cost-effective: Compared to traditional forms of advertising, paid social media advertising can be a cost-effective way to reach a large audience.
Measurable results: Advertisers can track the success of their campaigns through metrics such as impressions, clicks, conversions, and more.
Increased brand awareness: Paid social media advertising can increase visibility and brand awareness among potential customers.
Flexibility: Advertisers can adjust their campaigns on-the-fly, changing the budget, targeting, and creative elements to optimize performance.
Increased website traffic: Paid social media advertising can drive traffic to a company's website, potentially leading to increased sales and conversions.
Reach: Paid social media advertising allows you to reach a larger and more targeted audience compared to organic social media marketing, which is limited by your existing followers and their network.
Control: Paid social media advertising offers more control over the audience you target, the content you promote, and the budget you allocate, compared to organic social media marketing, where you have to rely on your existing followers and algorithms to drive visibility.
Speed: Paid social media advertising can drive results faster than organic social media marketing, which takes time to build a following and engagement.
Cost: Paid social media advertising requires a budget allocation, while organic social media marketing can be done without spending money.
Measurable results: Paid social media advertising provides more detailed and accurate metrics for tracking the success of your campaigns, compared to organic social media marketing, which can be harder to measure and quantify.
Algorithm dependence: Organic social media marketing is subject to the algorithms of each social media platform, which can change and impact the visibility of your content, whereas paid social media advertising is not dependent on algorithms.
Facebook: One of the largest social media platforms with a vast user base, Facebook offers a range of advertising options, including sponsored posts, display ads, and video ads.
Instagram: An image and video-based social media platform owned by Facebook, Instagram offers similar advertising options, including sponsored posts and display ads.
Twitter: A microblogging platform, Twitter offers advertising options such as promoted tweets and promoted accounts.
LinkedIn: A business-oriented social media platform, LinkedIn offers advertising options such as sponsored content, display ads, and sponsored InMail messages.
YouTube: The world's largest video-sharing platform, YouTube offers advertising options such as in-video ads and display ads.
Pinterest: A visual discovery and bookmarking platform, Pinterest offers advertising options such as promoted pins and shopping ads.
TikTok: A short-video sharing platform, TikTok offers advertising options such as in-feed videos, brand takeovers, and hashtag challenges.
These are some of the most popular social media platforms that offer paid advertising options, but there are also other smaller platforms that offer similar services.
Impressions: The number of times your ad was displayed.
Clicks: The number of clicks on your ad.
Click-through rate (CTR): The ratio of clicks to impressions, expressed as a percentage.
Conversion rate: The percentage of clicks on your ad that result in a desired action, such as a sale or lead form submission.
Cost per action (CPA): The cost of your advertising divided by the number of conversions.
Return on ad spend (ROAS): The revenue generated from your advertising divided by the cost of your advertising.
Engagement rate: The percentage of people who engage with your ad, such as liking, commenting, or sharing.
Audience demographics: Information on the age, gender, location, and interests of the people who saw your ad.
By regularly monitoring these metrics, you can determine what is working well and what needs improvement in your advertising campaign, allowing you to optimize for better results.
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