Search Engine Optimisation or 'SEO', ensures your website is discoverable to those most likely to purchase the product or service your brand offers.

In 2023, SEO is as valuable now as it’s ever been before. With billions of dollar being poured daily into digital acquisition; SEO is not only significantly cheaper by comparison, it provides unrivalled conversion rates across all other digital activity.

At Theory Crew, our SEO experts will use a range of SEO strategies to achieve high rankings for your website in the search engines like Google and Bing. Since most people use the internet to find products and services, SEO is an invaluable strategy to grow your online presence and help Google to understand what you do exactly, and why you do it so well.

We provide results-driven and data-backed affordable SEO services, to bring more people to your website and help turn those people into profit for your business. Our SEO strategies are completely tailored to your brand, starting with a comprehensive SEO audit looking specifically at your positioning in the market. We then move onto keyword research and a technical audit to look at your website’s framework, to ensure it’s impressive enough for Google and easy to crawl.

We will then put together an SEO strategy presentation, and take you through our findings, research, suggestions and plan. Once approved, we will jump straight into action applying our recommendations to your website and beginning the next steps in our SEO plan which include link building, content production and technical changes to your website URL’s and menu structure.

If your website is fully SEO optimised, then Google is able to understand your relevance for search queries, and serve you as a search result for appropriate users. SEO optimised websites are ranked highest. If your website ranks above your competitors, your target audience is most likely to find you organically, and these are free clicks (not paid).

At Theory Crew, we have years of experience delivering tangible SEO results. A lot of SEO agencies will claim they can get you to the top positions on Google, but a true SEO agency will not make promises, rather just strategise and deliver to let you see the results for yourself.

SEO is an important part of any online marketing strategy. It can help to increase traffic to a website, and it can also help to improve the visibility of a website. However, SEO is not a quick result, and it can take time and effort to see results. We enjoy helping our client’s to unlock their true SEO potential long term using SEO services in Melbourne.

We’re based in Melbourne and have worked with many Australian’s businesses adjust their SEO strategy to finally see results and traffic. Maintaining valuable rankings on Google is one of the most important parts of SEO. We’re a Melbourne SEO agency that generates qualified traffic, both now – and into the future. We enjoy meeting our clients in person, and working with them as an extension of their team. Nothing is hidden, everything is transparent.

How does SEO Work?
Explaining every detail of SEO can be a overwhelming to business owners. Put simply SEO is strategy and service to keep Google happy, and ensure your website is doing everything it can to be seen by the search engines.

SEO works by adjustments made to your content, inserting keywords into your website and meta data, also checking to ensure your website can be crawled and technically appeals to Google’s checklist like loading fast and no 404’s. There is many things to think of when it comes to properly optimising a website. That’s why it’s best to give this task to the professionals, like our SEO team at Theory Crew. We help explain all of our work to you along the way, so you’ll learn a thing or two each time we catch up.

Our team in Melbourne are ready to help you unlock the perfect SEO strategy inline with your goals and your organisation’s growth. If you’re ready to enhance your local online presence, then contact us today for a free SEO consultation and proposal.


What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the process of optimizing a website to improve its ranking in search engine results pages (SERPs). The goal of SEO is to increase the quantity and quality of organic traffic to a website from search engines like Google, Bing, and Yahoo.

SEO involves a combination of technical and creative elements, including keyword research, content creation, on-page optimization, and link building. The goal is to make your website more appealing to search engines, which will in turn result in higher rankings and more visibility in search results.

Some common SEO tactics include:

Keyword research: Identifying the keywords that people are searching for, and optimizing your website's content and structure to rank for those keywords.

On-page optimization: Making changes to your website's content and HTML code to make it more search engine friendly.

Content creation: Creating high-quality, relevant, and keyword-optimized content that provides value to your audience.

Link building: Earning high-quality backlinks from other websites, which signal to search engines that your website is authoritative and trustworthy.

SEO is a long-term strategy, and success requires continuous effort and optimization over time. The landscape of SEO is constantly changing, as search engines continually update their algorithms to provide the best possible results to users.

How does SEO help improve a website's ranking on search engines?

More than 3.5 billion searches are made every single day, many of these are unique and never been seen before. It is truly a necessity to have your company appearing high up in those search results on Google especially for your market offering. When you nail your SEO strategy, you can unlock many more potential search terms on Google through great content on your website. We love unlocking SEO opportunities, and new ideas for our clients.

SEO helps improve a website's ranking on search engines by making it more appealing to the search engine's algorithms. The algorithms used by search engines to rank websites consider a variety of factors, including:

Relevance: Does the website's content match the searcher's query?

Authority: Does the website have credibility and expertise in its subject area?

User Experience: Is the website easy to use, with a good user experience?

Content Quality: Is the website's content high-quality, well-written, and relevant to the user's query?

Keyword Optimization: Does the website's content use relevant keywords, and are those keywords used in a way that is both natural and helpful for the user?

Link Popularity: Does the website have a strong link profile, with many high-quality links pointing to it from other relevant websites?

By optimizing a website to address these factors, an SEO expert can help improve the website's ranking in search engine results pages (SERPs). This, in turn, can drive more organic traffic to the website, helping to increase its visibility and reach.

It's important to note that SEO is a long-term strategy, and success requires continuous effort and optimization over time. Search engine algorithms are constantly evolving, so an effective SEO strategy must adapt to these changes to remain effective.

What are the key factors that affect a website's SEO ranking?

Relevant and keyword-rich content: Content that is relevant to the user's query, uses relevant keywords, and provides value to the user.

User experience: A website with a fast loading speed, mobile responsiveness, and easy navigation is more likely to rank higher in search results.

Authority and credibility: A website with a strong backlink profile, as well as a history of high-quality, relevant content, is more likely to be seen as authoritative and credible by search engines.

Technical SEO: Proper implementation of technical elements such as title tags, meta descriptions, header tags, and structured data can help search engines understand the content and structure of a website.

Link building: The quality and quantity of links pointing to a website from other relevant and trustworthy websites can impact its ranking.

Local SEO: For local businesses, having accurate NAP (Name, Address, Phone) information and being listed in local directories can help improve visibility in local search results.

Social signals: Social media activity, such as likes, shares, and mentions, can impact a website's ranking, as search engines see social signals as a sign of the website's popularity and relevance.

It's important to note that search engine algorithms are constantly evolving, so it's necessary to stay informed and adapt your SEO strategy accordingly. An effective SEO strategy should aim to address these factors and provide a positive user experience while helping search engines understand the content and structure of a website.

How can I track the success of my SEO efforts?

Organic Traffic: The number of visitors who arrive at your website through a search engine result page.

Keyword Rankings: The position of your website for specific keywords in search engine results pages.

Bounce Rate: The percentage of visitors who leave your website after only visiting one page. A low bounce rate indicates a positive user experience.

Time on Site: The amount of time visitors spend on your website. A high time on site is a positive indicator of engagement and user satisfaction.

Conversion Rate: The percentage of visitors who take a desired action on your website, such as filling out a form or making a purchase.

Backlink Profile: The number and quality of backlinks pointing to your website from other websites.

Indexation: The number of pages on your website that have been indexed by search engines.

These metrics can be tracked using tools such as Google Analytics, Google Search Console, and Ahrefs. It's important to regularly monitor these metrics and make changes to your SEO strategy as needed to continuously improve your website's performance.

Some brands we've worked with