Case Study
Capilano Honey
Feel the buzz with Capilano Honey
For over 65 years Australia has been waking up with Capilano Honey. Capilano’s premium, naturally bioactive Manuka Honey range is Australian honey at its finest.
6.8m+
Cumulative media reach
2.5m+
Cumulative following
160
Pieces of influencer coverage
6.8m+
Cumulative media reach
2.5m+
Cumulative following
160
Pieces of influencer coverage
13
Media opportunities
Our approach
Education was key to Theory Crew’s Capilano Manuka campaign, helping Australians understand the health benefits of Manuka Honey during the key Winter period. Through a mix of PR and influencers Theory Crew helped Australians “Feel The Buzz” via AFLW alumni and sports presenter Daisy Pearce and nutritionist Jacqueline Alwill.
Results
A drumbeat of influencer content underpinned the media strategy, with two RISER sampling campaigns generating 160 pieces of influencer coverage and a cumulative following of more than 2.5m+. Capilano Manuka across three TV opportunities with Weekend TODAY, The Morning Show and Studio 10, alongside radio and major news titles, The Australian, The Age, The Herald Sun and KIIS FM.
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