Case Study
Ferrero Rocher
Ferrero Rocher
Thanks to its unique and exquisite recipe, the refined golden wrapper and a distinctive transparent box, Ferrero Rocher is recognised as a true symbol of quality and excellence.
127+
Pieces of Influencer Content
7
Media Opportunities
27M+
Media Reach
127+
Pieces of Influencer Content
7
Media Opportunities
27M+
Media Reach
“Theory Crew knows how to get TV - we are spoilt because we get it every single time we work with you”
Natalia Stewart, Marketing Manager
Ferrero Australia
Our approach
In celebration of the Ferrero Rocher seasonal collections and the launch of NPDs, Theory Crew delivered a modern PR and influencer approach to generate awareness for the global chocolate brand.
Partnering with key influencers such as Rachel Kawaja, Lilian Wells and Mikki Nucifora, Theory Crew celebrated Ferrero Rocher with national broadcast and editorial coverage with support from more than 50 influencers to generate more than 127 pieces of social content.
Results
Securing media opportunities including editorial with Channel 9’s TODAY on Good Friday. Additional key coverage across online and print highlights include; Good Food, Better Homes & Gardens and Yahoo Lifestyle with a media reach of over 27 million.
.webp)
.webp)
-Thumb.webp)
