Case Study

iRobot

Change the way you clean with iRobot

iRobot is the leader in robot vacuums globally. Theory Crew has been a trusted partner of this iconic brand since 2016.

187m+

Cumulative Reach

59k+

New Social Followers

433

Influencer Mentions

187m+

Cumulative Reach

59k+

New Social Followers

433

Influencer Mentions

182

Media Hits Live

Our approach

Theory Crew has strategically driven iRobot’s PR, social and influencer strategy since 2016 securing media coverage in Vogue, Sydney Morning Herald, The Age, Studio 10, The Today Show, Woman’s Day, News.com.au, 7News, & Pedestrian TV. 40 influencer collaborations have gone live via talent such as Caro and Kingi, Fiona Falkiner, Alex Nation, Hayden & Sara, Mother Blue and Oak and Orange.

Results

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