Driscoll's Sweetest Batch Blueberries

This campaign was designed to raise awareness for the Sweetest Batch Blueberries season. This was achieved through a strategic mix of prominent talent, micro-influencers, and RISER social content, combined with a blend of earned and sponsored media opportunities.

Overall, the campaign demonstrated robust engagement across multiple channels, driving significant exposure and brand awareness.

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Through 11 media hits and three segments on major TV programs (The Morning Show, Weekend Today, and Weekend Sunrise), the campaign achieved a cumulative reach of over 3 million people, with a PR value of $277,968. Additionally, 18 pieces of sponsored editorial content were published across various media titles, generating over 100,000 impressions.

Hero influencers (Hoda Alzubaidi, Jacqueline Alwill, and Emma Hawkins) delivered 51,500 views between them while paid micro-influencers contributed 25 pieces of content, reaching over 300,000 followers, while a riser sampling initiative with 150 creators led to 304 pieces of content, reaching over 2.7 million people.

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