Case Study

Avène

Solving winter skin with Avène Cicalfate+

A Pierre Fabre dermo-cosmetic brand, Avène is a renowned French pharmacy skincare brand recommended by dermatologists globally.

200

Influencer Mentions

120

Influencer Collaborations

371K+

Content Saves

200

Influencer Mentions

120

Influencer Collaborations

371K+

Content Saves

Our approach

To solve winter skin problems, Theory Crew supported Avène to drive awareness and buzz around the world-renowned Cicalfate+ Cream. A multi-channel TikTok and Instagram talent approach saw 120 influencer talent creating content around the Cicalfate+ product.

Results

More than 200 pieces of content were created tapping into global social media trends. With over 37,100 video content saves from Jayde Couldwell and Ruby Brownless, Theory Crew ensured Cicalfate saw a spike in the key winter season.

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