Case Study
Avène
Solving winter skin with Avène Cicalfate+
A Pierre Fabre dermo-cosmetic brand, Avène is a renowned French pharmacy skincare brand recommended by dermatologists globally.
200
Influencer Mentions
120
Influencer Collaborations
371K+
Content Saves
200
Influencer Mentions
120
Influencer Collaborations
371K+
Content Saves
Our approach
To solve winter skin problems, Theory Crew supported Avène to drive awareness and buzz around the world-renowned Cicalfate+ Cream. A multi-channel TikTok and Instagram talent approach saw 120 influencer talent creating content around the Cicalfate+ product.
Results
More than 200 pieces of content were created tapping into global social media trends. With over 37,100 video content saves from Jayde Couldwell and Ruby Brownless, Theory Crew ensured Cicalfate saw a spike in the key winter season.
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