Driscoll's Sweetest Batch Strawberries Activation

Theory Crew was tasked with attracting mass consumer attention to Sweetest Batch Strawberries and delivered just that by popping up on Sydney’s infamous Bondi foreshore, handing out more than 3,500 samples with a smile. 

Consumer interaction was key to driving awareness, so branded merchandise was designed, as well as an eye-catching spatial design, including strawberry sculptures,  to draw in passersby and tantalise their taste buds with sweetness.

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Within four hours, more than 270kg of Sweetest Batch Strawberries were enjoyed by consumers, and over 300 branded merchandise items and prizes were given away via a Spin ‘N’ Win competition.

On the day, Theory Crew was overwhelmed with the positive response to the Sweetest Batch Strawberries, with the most popular question of the day being, “where can I buy these?”.

Managing the activation from end-to-end, Theory Crew also captured high-quality assets to showcase both the experience and the hero product, ensuring valuable content for Driscoll’s brand use.

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