A global convenience icon, 7-Eleven continues to evolve its food offering to meet the way Australians eat today. Instantly recognisable and accessible, the iconic store is increasingly becoming a staple for Australian customers in metro locations.
Theory Crew partnered 7-Eleven with culturally relevant food and lifestyle creators who naturally influence snack trends and convenience-led choices. Working with micro and mid-tier influencers, we developed a tightly curated content suite across TikTok and Instagram designed to feel native, discovery-led and taste-driven. Our strategy focused on , leveraging authentic taste tests and snack hauls, clear calls-to-action reinforcing 7-Eleven as a daily food destination and blending creator storytelling with product visibility
The campaign delivered strong reach and engagement at scale, achieving over 3.3M cumulative influencer reach and more than 6.4K total interactions. A standout moment came via high-performing creator content that delivered 1.7M+ views alone, cementing the Japanese snack range as a must-try for convenience-driven consumers and reinforcing 7-Eleven’s evolving food credentials.
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