Kärcher hijacks #Cleantok

Kärcher is a global leader in cleaning technology, known for their high-performance pressure washers, vacuums, and floor care systems. Kärcher helps people clean smarter, faster, and more efficiently.

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195.3k+

Cumulative Following

64.8k+

Cumulative Views

156

Pieces of Content Live

195.3k+

Cumulative Following

64.8k+

Cumulative Views

156

Pieces of Content Live

Our approach

As CleanTok continues to surge across social media, Theory Crew partnered with Kärcher to ensure the brand showed up where consumers are actively searching for cleaning inspiration. We collaborated with a mix of micro creators and mid-tier talent across Australia and New Zealand to produce premium UGC that filled feeds and delivered authentic reviews of Kärcher’s indoor cleaning range. The strategy prioritised high-value engagement, particularly saves, to keep Kärcher top of mind and support the path to purchase.

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Results

Theory Crew partnered with mid-tier creators to drive awareness and credibility for Kärcher’s indoor products. Collaborations with Krystal Giardina (80.8k followers), Kade Wiseman (68k followers), and Amie Rohan (43.3k followers) delivered over 64.8k views per reel, while the RISER 50 campaign generated 153 pieces of high-quality UGC through RISER and 25 detailed product reviews, reinforcing Kärcher’s authority in the cleaning space.