Kärcher

Case Study

Kärcher

Kärcher is a global leader in cleaning technology, known for their high-performance pressure washers, vacuums, and floor care systems. Kärcher helps people clean smarter, faster, and more efficiently.

‍

195.3k+

Cumulative Following

64.8k+

Cumulative Views

156

Pieces of Content Live

195.3k+

Cumulative Following

64.8k+

Cumulative Views

156

Pieces of Content Live

Our approach

Theory Crew partnered with Kärcher to position the brand as a premium provider of commercial indoor and outdoor cleaning appliances across Australia and New Zealand. We collaborated with a suite of influencers from micro creators to mid-tier talent through RISER, generating high-quality user-generated content and floor the feed, as well as providing in-depth reviews of Kärcher’s indoor products range.

Results

Theory Crew partnered with mid-tier creators to drive awareness and credibility for Kärcher’s indoor products. Collaborations with Krystal Giardina (80.8k followers), Kade Wiseman (68k followers), and Amie Rohan (43.3k followers) delivered over 64.8k views per reel, while the RISER 50 campaign generated 153 pieces of high-quality UGC through RISER and 25 detailed product reviews, reinforcing Kärcher’s authority in the cleaning space.