Equip Cookware x Spotlight giveaway

Founded in Australia, Equip creates high-performance cookware designed for everyday use, combining durability, eco-conscious materials, and practical versatility for home cooks.

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Micro Content Creators

122k

Cumulative Following

Pieces of Content Live

Micro Content Creators

122k

Cumulative Following

Pieces of Content Live

15%

Sales Uplift in Key Retailer

“Theory Crew has delivered outstanding results for us, and the team has been wonderful to work with. We’ve seen a noticeable sales uplift at Spotlight, increased website traffic, and the content developed by creators is consistently on-brand and highly engaging. Their professionalism, creativity, and responsiveness have made the collaboration seamless, and we couldn’t be happier with the impact they’ve had."

John Tully, Director

Luxe Brands Group

Our approach

Theory Crew partnered with micro content creators to build awareness of their Equip Cookware x Spotlight giveaway, positioning Equip the go to brand for Australians looking for affordable cooking products. Creators were briefed to hero the Spotlight promotion, guiding the audience on how to enter the competition and talking to Equip’s range of products.

Results

Across the campaign influencer talent developed 89 pieces of content, sharing authentic recipes and everyday cooking hacks. Alongside driving product and brand awareness, a bank of video content was created for paid ad usage. Feedback shared from Equip highlighted the quality and variety of content was a standout and led to a 15% sales uplift in their key retailer, Spotlight, and improved ongoing retailer conversations.