Trendcast™ Black Swan

Theory Crew was engaged to launch Black Swan’s new Creamy Ranch and Buffalo Ranch dips using our Trendcast™ campaign solution, a creator-led marketing model designed to spark and scale a consumer trend around a brand. Trendcast™ combines expert credibility, large-scale influencer activation, social amplification and guaranteed media coverage to create cultural momentum that consumers can’t ignore. The approach ensures brands aren’t just part of the conversation, they lead it.To bring the trend to life, we partnered with hero creators Kaitlin and Josh (350k followers), engaged 15 micro TikTok creators and activated 100 RISER creators to generate a high volume of social content. This was supported by a sponsored media placement and targeted earned media outreach to amplify the trend beyond social platforms.

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The campaign delivered strong impact across all channels, driving awareness, engagement and large-scale content amplification. Hero talent Kaitlin and Josh generated 130K views and more than 9K engagements, while TikTok creators collectively reached 188K users and delivered 42K views. Sponsored media via the Daily Mail generated 19.3K page views, while earned media secured three quality placements with a combined reach of 184K. Through RISER, micro creators produced 147 pieces of high-quality user-generated content from creators with a combined following of 2.2M. In total, 165 pieces of content went live, creating powerful social proof showcasing life taste tests and amplifying the trend across platforms.

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