Australia's largest and oldest family dairy

Formed in 1910, Bulla is Australia’s largest and oldest family dairy company. The Bulla range includes creams, cultured creams, fresh cheeses, fresh and frozen yoghurts and ice creams.

34m+

Cumulative media reach

4m+

Cumulative influencer following

250

Influencer mentions

34m+

Cumulative media reach

4m+

Cumulative influencer following

250

Influencer mentions

Media hits

Our approach

Theory Crew has collaborated with Bulla for multiple campaigns, from product launches to branded partnerships and CSR activity. Theory Crew has crafted strategic earned and sponsored media campaigns, supported by influencer content across Instagram and Tiktok via more than 200 influencers including @timinmelbourne, @something.by.kate, @alecgolinger, @sydneyescapades and @mumwithwings, flooding the feed and reaching more than 4m social media followers.

Results

Our campaigns have seen coverage across national broadcast, digital and print titles. Bulla has been featured on 9NEWS 4 pm and 6 pm Melbourne Bulletins, Urban List, 9Honey, Taste, Inside FMCG and 9NEWS.com.au