Case Study
La Zuppa
La Zuppa
La Zuppa is an all-natural soup range, simply made and delicious, that lets you taste the difference with every spoonful.
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110+
Influencers Live
9M+
Social Impressions
3
Hero Activations
110+
Influencers Live
9M+
Social Impressions
3
Hero Activations
Our approach
Theory Crew partnered with La Zuppa over the winter season of 2025 to launch their ‘Taste the Difference’ campaign. Our objective was to reach as many consumers as possible, drive product trial, and boost brand awareness. Theory Crew executed this through an activation strategy, targeting key audience demographics across Melbourne and Sydney, encouraging trial of their soups and ‘taste the difference’ for themselves. We integrated the activation strategy with our social strategy to capture content at the events, including vox pops, maximising the output and impact of the activations.
Results
The campaign generated highly positive sentiment, with 110+ influencers live creating content alongside 3 hero activations and strong media presence. Combined contra, paid, and media efforts delivered 9M+ social impressions, while the team captured a suite of social assets, including video, photography, and 12 vox-pop interviews, to extend reach across social media. More than 3,100 samples were distributed across the Melbourne and Sydney activations.
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