Case Study
Thankyou
Thankyou Personal Care Range
Thankyou is a social enterprise bringing consumers a product choice that exists for one purpose only; to help create a world where not one person lives in extreme poverty.
392
Influencer Mentions
2.6M+
Cumulative influencer following
200+
Influencer talent
392
Influencer Mentions
2.6M+
Cumulative influencer following
200+
Influencer talent
"We have had the pleasure of working with the team at Theory Crew on multiple Thankyou influencer campaigns, and they have driven fantastic results, time and time again. Theory Crew and Riser have consistently delivered on and exceeded the agreed-upon deliverables and targets for each campaign we have run with them. The awareness generated for Thankyou as part of these campaigns is a testament to their hard work and talent in working in this space, and we have been extremely pleased with the outcome of partnering together."
Chantelle Westwood, Marketing Manager
Thankyou
Our approach
To launch the thankyou Natural Original Antiperspirant Deodorant, Theory Crew devised a strategic talent-led approach encouraging talent to share genuine, unfiltered accounts as influencers shifted to natural products. We implemented a minimum 2-3 week trial period to protect authenticity in talent’s experiences and content produced, engaging a multi-tiered talent pool, including Will Bruinsma, Katie Treasure and Aimee Leigh and 200 RISER mass sampling talent.
Results
Across the campaign influencer talent developed more than 392 pieces of content, flooding the feed across 4 weeks. Alongside driving product and brand awareness, a bank of video content was created for paid ad usage.
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