Robert Gordon Pottery has been designing and making pottery since 1945. Made to last a lifetime, the Australian-designed and imported collections are created with a strong focus on innovation and quality.
Theory Crew executed a PR campaign to amplify awareness of the brand's collaborative launch of Robert Gordon x MoVida, a functional crockery range, via traditional PR, bespoke influencer collaborations and a celebratory media and influencer event hosted at MoVida Next Door, Melbourne.
The event, with an anticipated attendance of 50 guests, saw a full house of 54, with attendees including key opinion leaders Wendy Hargreaves, Emily Holgate, Emily Power, Jane Rocca, Cara Water, Aimee Tarulli, Chynna Santos, Ricky Sam, Robert and Jane McKay and Nicole Rosenberg.
Highlight earned media coverage includes Thrillist, Broadsheet, hospitality magazine, delicious., Better Homes and Gardens and Sunday Life.
Bespoke influencer collaborations saw 94 pieces of content with highlight talent including @vande.home, @stylingmyinterior, @__jessicalauren and @hannahandclint.
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