Case Study
Skyn
Feel Everything with Skyn
SKYN® is the #1 non-latex condom brand in the world, and LifeStyles' core latex brands have 120 collective years of history, deeply rooted in each local market globally.
499
Influencer Mentions
200
Content Creators Sampled
169.3M
Media Reach
499
Influencer Mentions
200
Content Creators Sampled
169.3M
Media Reach
Our approach
Theory Crew has worked with SKYN on campaigns across multiple products and NPDs. Theory Crew crafts a strategic modern PR approach to support brand awareness, made possible via earned media campaigns and events, coupled with influencer partnerships which produced global viral coverage.
Results
Partnering with key talent such as Flex Mami, Chrystelle Audette and Donna Zhang, Theory Crew generated more than 499 Influencer mentions and sampled more than 200 content creators. Coverage in GQ, Herald Sun, News.com.au, The Australian, Fox Sports Online, D’Marge, Fashion Journal, NZ Herald, Courier Mail & The Sun UK delivered more than 169.3m in media reach.
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