Case Study
Blendjet
Blendjet: The Original Portable Blender
The inventor of the Original Portable Blender, BlendJet has quickly become an iconic global brand empowering people on the go to make healthier choices.
74.7m+
Cumulative media reach
440k+
Cumulative influencer following
67
Pieces influencer coverage
74.7m+
Cumulative media reach
440k+
Cumulative influencer following
67
Pieces influencer coverage
27
Media opportunities
Our approach
Theory Crew put BlendJet in the spotlight, via earned media and influencer marketing. An influencer strategy targeted lifestyle, fitness and parenting talent to ‘flood the feed’ across TikTok and Instagram, generating 67 pieces of influencer coverage.
Results
BlendJet was featured 27 times during the campaign including two national syndications and a broadcast opportunity with Tobie Puttock. A total of 74.7m+ media reach ensured Blendjet saw national coverage and a swell of awareness.
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