Melrose Health is an Australian-made and owned leading health food and supplement brand. Melrose has recently entered the health and wellness functional food category, with an all-new hydration supplement, Peak Hydration and Ignite; a snacking range to support the growing keto and low-carb lifestyle.
Our talent-led campaign encompassed a range of TikTok and Instagram UGC creators, along with RISER; a mass Instagram sampling approach resulted in a suite of content supporting the brand’s paid social strategy. Austen Bugeja, Zoe Creed and Sarah Jade were engaged with a range of supporting TikTok talent.
215 talent were engaged to drive mass awareness via 322 pieces of content live.
Our mass sampling approach saw an impressive 67.9k+ Cumulative TikTok video views of content within one week.
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