Moose Toys is an Australian-owned toy design, development and distribution company founded in 1985. Moose Toys dominates collectibles, crafts, games and youth electronics categories.
To generate awareness and excitement for the new Magic Mixies Pixlings and convey product USPs through influencers and social content Theory Crew tapped into micro influencer content creators on TikTok.
With 22 pieces of content going live, Theory Crew achieved vitality with a single video that generated more than 183k+ views.
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