Theory Crew was first engaged in January 2020 and tasked to generate mass brand awareness and support key retailer Priceline, amidst COVID-19 market conditions.
Our strategy included, and remains a mix of earned and sponsored media among consumer and trade press, and bespoke influencer partnerships that are supported by mass sampling around key launches and NPDs, with a host of beauty and lifestyle skewed talent.
We are retained as Skin Physics’ agency partner and pleased to have supported 14+ new products in market with a +67% uplift in new customers for the nutraceuticals category, and 30% overall sales increase for the Dragon’s Blood range.
Key coverage across online and print highlights include: marie claire, Women’s Health, Gritty Pretty, WHO, InStyle, Take 5, RUUSH, Retail Beauty, POPSUGAR!, Beauticate, body+soul, Mamamia, Prevention Magazine, Beauty/CREW, 9Honey, MiNDFOOD and Girlfriend.
Additional broadcast coverage was generated via TODAY Extra, promoting the Dermasonic+ facial tool and KIIS.FM
In June 2021 we acquired the brands performance marketing channels including Paid Social, Google Adwords and Search Engine Optimisation to drive a multichannel awareness and conversion driver to scale the brands eCommerce store.