Case Study
iRobot
Change the way you clean with iRobot
iRobot is the leader in robot vacuums globally. Theory Crew has been a trusted partner of this iconic brand since 2016.
187m+
Cumulative Reach
59k+
New Social Followers
433
Influencer Mentions
187m+
Cumulative Reach
59k+
New Social Followers
433
Influencer Mentions
182
Media Hits Live
Our approach
Theory Crew has strategically driven iRobot’s PR, social and influencer strategy since 2016 securing media coverage in Vogue, Sydney Morning Herald, The Age, Studio 10, The Today Show, Woman’s Day, News.com.au, 7News, & Pedestrian TV. 40 influencer collaborations have gone live via talent such as Laura Bentley, Tara Pavlovic, Jess Dempsey, Mel Watts, Sophia Pafitis, Ash Pollard and Alex Nation.
Results
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