The market is constantly changing. We help brands stay relevant and achieve meaningful impact at scale through cutting edge PR, influencer marketing, UGC, sponsored content 
and social campaigns.

Services

At Theory Crew, we know that one size doesn’t fit all, which is why we customise every strategy. We can tailor an integrated public relations and influencer marketing approach to drive awareness for your brand.

What does a PR, influencer and social media agency like Theory Crew do?

As a leading PR agency in Melbourne, Theory Crew blends public relations expertise with influencer marketing and social media strategies to help brands tell their stories effectively. We offer tailored solutions, including influencer marketing, content creation, and media outreach, ensuring impactful brand visibility across multiple channels.

How can influencer marketing boost my brand’s reach?

Influencer marketing leverages trusted voices on platforms like TikTok and Instagram to amplify your brand message. Theory Crew collaborates with Australian influencers to create authentic content that can drive engagement, boost sales, and connect with your target audiences organically and through paid campaigns.

What are the benefits of working with a social media influencer marketing agency?

A social media influencer marketing agency like Theory Crew helps brands tap into the power of micro and macro influencers. We manage everything from strategy to execution, ensuring measurable results such as increased reach, higher engagement rates, and improved brand sentiment.

What is UGC, and why is it important for my business?

User-generated content (UGC) refers to content such as photos, videos, and testimonials created by customers or influencers rather than brands. Theory Crew harnesses UGC to build trust and authenticity, driving better audience engagement and boosting your social media performance.

How does Theory Crew manage paid and organic social media campaigns?

Our team creates bespoke content strategies combining paid social media with organic growth techniques. This dual approach ensures maximum reach and ROI, supported by targeted Google Ads management for businesses looking to scale efficiently.

Why should I choose an Australian PR agency for my brand?

An Australian PR agency like Theory Crew understands local market nuances and consumer behaviour. Our Melbourne-based team delivers campaigns that resonate with Australian audiences while maintaining global appeal.

What platforms does Theory Crew specialise in for influencer marketing?

Theory Crew works extensively on TikTok, Instagram, and Facebook to help brands connect with the right audience, on the right channel at the right time. We specialise in amplifying influencer UGC, videos, and posts tailored for each platform, ensuring maximum visibility and engagement.

What industries does Theory Crew typically work with?

Theory Crew partners with brands across lifestyle, beauty, fashion, FMCG, and wellness industries. From PR campaigns to social media content strategies, we deliver tailored solutions that drive results.

How can I start working with Theory Crew for my PR and social media needs?

Get in touch with our team through our website. We’ll create a customised strategy that integrates PR, influencer marketing, and social media management to help your brand achieve meaningful impact.