Public relations has evolved over the recent years, originally combining brand awareness, smart communications strategies and reputation management; it’s more than just public image and reputation nowadays. PR is a customer centric strategy that combines media strategy, social media, mass awareness, credibility and positioning. At Theory Crew, we also combine our PR efforts with social media influencer marketing, content creation and mass sampling.

Crafting and communicating the appropriate message to the right people at the right time is now more integral than ever for business success. It’s a vital part of the communications mix. PR is about generating third-party coverage through consumer and trade publications around key milestone moments and storytelling opportunities.

PR has the ability to influence purchases, express ideas and share conversations with consumers. It’s about bringing brands to life through conversation and media. Theory Crew are here to help develop ideas, media plans and advise our clients on how to use traditional and new media channels to engage with their audiences.

Earned media coverage contributes to:

• Increased Organic performance
• Positioning and credibility
• Mass awareness
• Brand uplift
• Tailored storytelling

Influencer marketing is a type of social media marketing that involves endorsements and product placements from influencers. It is a modern-day content-driven marketing campaign approach that helps brands engage with new audiences, and drive sales and brand awareness.

User generated content allows influencers to have absolute creativity and maximum impact for brands by creating content that can be used across multiple channels including videos, brand imagery, reels and more. We work with our clients to create guidelines for influencers to create content that is measurable, performs well and evokes conversation.

Influencer marketing is worth an estimated $16.4 billion in 2022. According to Influencer Marketing Hub.  An increasingly growing industry, it’s important for businesses to leverage the power of personal connections through influencer marketing to engage thousands of people across Australia and the globe.

User-Generated Content is a collaboration process between a brand and TikTok, Instagram or YouTube creators where the brand outsources the creation of visual assets to them. The end result is the ability to create content at scale with variety, creativity and that speaks to any audience and niche.

One of the most powerful benefits of user-generated content is trust. People find it easy to relate to others similar to them using products that they could also benefit from. Shoppers resonate not with a brand, but with a satisfied customer and how a product helped them.