Theory Crew successfully supported sales for Shaver Shop with promotion of three key products including Dafni, Foreo and StylPro.
Shaver Shop Peak Period Campaigns
Theory Crew has delivered four integrated PR and influencer marketing campaigns for Shaver Shop since 2016. All four tailored campaigns have incorporated earned media with contra and paid influencer marketing to support Christmas and Mother’s Day sales.
By integrating a mix of paid and earned influencers with earned media (as seen in Harper’s Bazaar, Marie Claire and Mamamia.com.au), Theory Crew delivered exceptional results all with 100% positive sentiment.
All campaigns to date have achieved huge success, with positioned products in the top four selling items in-store. And the total reach was 23 million.
Image credits: Loz Curtis, Chloe Morello, Love Cherriiee, Twice Blessed.
Royal Tour: Muck Boots
Theory Crew activated a proactive campaign to amplify the news that Meghan Markle and Prince Harry wear Muck boots.
Lodge
Theory Crew has been working with Lodge since 2017 on their PR strategy
Dynaudio
Theory Crew managed a year long campaign for Dynaudio to raise brand awareness in Australia
