Theory Crew devised and executed a winning influencer marketing strategy which resulted in quality contra content, engaging with over 100 influencers per brand, per year for Samsonite, American Tourister and Lipault. Overall, resulting in well over 1,350 influencer content pieces.
Theory Crew worked with Samsonite on five of its brands: Samsonite, American Tourister, Lipault, Hartmann and High Sierra for over four years, cementing each brand as the favourite among influencers for content creation.
Celebrities like Rebecca Judd, Lisa Messenger, Anna Heinrich, Lindy Klim, Megan Hess, Lauren Phillips, Stephanie Rice and many others all promoted the brands via their social accounts. And high reach influencers such as Lola Berry, Brooke Hogan, Saasha Burns, Rozalia Russian and many others took part in Theory Crew’s contra influencer campaigns.
During our four-year tenure we acquired media coverage in over 160 quality titles for Samsonite, over 51 for American Tourister and 22 media titles for Lipault in its first year. Over the years, total reach was over 82 million for Samsonite, 47 million for American Tourister and 32 million for Lipault.
Theory Crew also launched the new Lipault Paris SS17 Collection at Collins Quarter with over 50 media, influencers and VIP guests including ambassador Lauren Phillips and Miss Universe Australia 2017, Olivia Molly Rogers.
Lipault Paris Australia, the renowned French baggage, is quickly becoming a favourite among Australian fashion insiders, with the recent AW17 collection selling out.
The Spring/Summer 17′ collection launch cemented Lipault Paris’ position as a leader in stylish and affordable accessories.
The launch was widely successful, with demand for the brand at its highest level since launching back in 2015. The launch resulted in over 70 influencer and media hits in the week post-event. Theory Crew acquired coverage across online media, blogs and social achieving reach of over 2 million.