The new earphones were highly popular among Australia’s premium lifestyle, fashion and news titles. Theory Crew secured coverage in 25 media titles, including GRAZIA, Mercedes ‘Me’ magazine, Australian Women’s Health, Sydney Morning Herald, Voyeur magazine and Channel News.
Theory Crew worked with Master & Dynamic to support its entry into the Australian market, with the MW07 True Wireless Earphones.
In January 2019, Theory Crew was engaged to assist Master & Dynamic in launching its collaboration with Louis Vuitton.
Total reach generated from the resulting coverage exceeded 7.8 million across media and influencer channels.
Image credit: Master & Dynamic, The Cardinal Man, Lisa Couturing