Theory Crew secured contra collaborations with 17 of Australia’s most notable lifestyle influencers including Steph Claire-Smith, Josh Miller, Georgia Love, Lee Elliot, Cat Lawson, Beck Lomas and more.
Untitled Group engaged Theory Crew to deliver an influencer marketing campaign in the lead up to their iconic Melbourne music festival Lost Picnic in October 2018. The objective of the project was to promote public attendance and broadcast Lost Picnic as one of the highly anticipated events of the year.
A record-smashing 205 pieces of content went live throughout the campaign with an estimated total reach of over 44.8 million.
The quality of influencers in attendance and the content that went live supported ticket sales and will assist in amplifying next years event.