Theory Crew secured contra collaborations with 17 of Australia’s most notable lifestyle influencers including Steph Claire-Smith, Josh Miller, Georgia Love, Lee Elliot, Cat Lawson, Beck Lomas and more.
Lost Picnic - The ultimate party in the park celebrating spring, music, food and performance
Untitled Group engaged Theory Crew to deliver an influencer marketing campaign in the lead up to their iconic Melbourne music festival Lost Picnic in October 2018. The objective of the project was to promote public attendance and broadcast Lost Picnic as one of the highly anticipated events of the year.
A record-smashing 205 pieces of content went live throughout the campaign with an estimated total reach of over 44.8 million.
The quality of influencers in attendance and the content that went live supported ticket sales and will assist in amplifying next years event.
Royal Tour: Muck Boots
Theory Crew activated a proactive campaign to amplify the news that Meghan Markle and Prince Harry wear Muck boots.
Lodge
Theory Crew has been working with Lodge since 2017 on their PR strategy
Dynaudio
Theory Crew managed a year long campaign for Dynaudio to raise brand awareness in Australia
