In six short months, Theory Crew has placed Crumpler’s iconic designs in 66 reputable publications, including The Age, Australian Women’s Health, Sydney Morning Herald, The Herald Sun, New Idea, Jetstar Magazine, Home Beautiful and Qantas Insider. Total combined estimated reach is 40 million+ to date.
Born on the streets of mid-'90s Melbourne and driven by the needs of bicycle couriers, Crumpler messenger bags exploded onto the scene with bright colours, clever designs and bulletproof construction. Over the years, Crumpler's range has expanded to include backpacks, suitcases, bum-bags, wallets and more. Theory Crew is proud to be working alongside Crumpler to bring its incredible modern-day vision to life in the media and social landscape.
To showcase Crumpler’s collaboration with the Australian Open in January 2019, Theory Crew secured 11 pieces of quality media coverage in key marketing titles, such as Smart Company, Adnews, B and T, Inside Retail and Power Retail.
Image credit: @simple.blanc + Crumpler