BusiSoft AV are distributors of high-end home audio brands from around the globe. The brand profile includes Dynaudio, Focal, Grado, Astell&Kern and many others.
BusiSoft AV’s objective is to position all brands as the No.1 luxury audio distributor in Australia & New Zealand to support sales nationally.
Theory Crew hatched the “Always On” media and influencer campaign for selected BusiSoft AV brands. This fuses earned media content (including editorial, giveaways and reviews) with earned influencer marketing via lifestyle centric and affluent influencers. In the 6 months, Theory Crew has worked with BusiSoft AV, we have achieved over 19 million in combined reach for media and influencers.
To date, 43 media pieces and 55 pieces of influencer content have been posted. And there are still many more opportunities secured and due to go live.