Theory Crew immediately activated a proactive PR campaign to amplify the content and spread the word to promote the exciting news that the royals are fans of Muck Boots.
Theory Crew has been working with The Original Muck Boot Company since 2017 to deliver an integrated PR & influencer marketing campaign. On Tuesday 30 October 2018, Meghan Markle and Prince Harry were photographed wearing a pair of Muck Boots during their tour in New Zealand.
We reached out to major fashion publications on the day, successfully securing 12 published media articles from top publications such as Vogue Australia, MamaMia, Daily Mail and Nine News, which reached a total audience of more than 22 million.
This resulted in Australian retailers selling out of ‘The Reign Tall Boot’, the boot Meghan was wearing.
Image #1, #2 and #4 credit: Getty Images/Karwai Tang
Image #3 credit: Getty Images/Pool