Theory Crew | SMART, SIMPLE AND CLEAN: iROBOT
iRobot, technology, innovative, Roomba, Braava, bloggers
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SMART, SIMPLE AND CLEAN: iROBOT

About This Project

Theory Crew is thrilled to partner with iRobot’s Australian and New Zealand arms to introduce the new and improved Roomba 980 and Braava 380t products to market.

Our strategic earned blogger campaign saw iRobot collaborating with some of Australia and New Zealand’s most influential bloggers including; The Young Mummy, Who Loves That, Happy Mum Happy Child, Stay At Home Mum, The Life Creative, The Design Chaser and many more. The bloggers reviewed the products and provided real-life insight into how each model works.

This campaign helped cement iRobot’s reputation as the leading robotic cleaning appliance company in both countries and educated consumers about the innovative and advanced technology of these “life saving” products.

Theory Crew is excited for what’s in store next with iRobot.

Photo credits: Stay At Home Mum, Happy Mum Happy Child, The Young Mummy