Theory Crew is very excited to be working with Ansell, the world leader in protection solutions and the makers of SKYN® Condoms, for the global launch of its latest concept ‘SKYNFEEL™ Apparel‘.
After disrupting the condom market with the SKYNFEEL™ material, SKYN® Condoms wanted to see what the material could do for sports and we guarantee, you have never seen anything like it. Wearable technology designer Pauline Van Dongen’s SKYNFEEL™ Apparel conceptual long jump suit for athletes was made using the thin, ultra-soft SKYN® Condom material, minimising body limitation and giving extra airtime to long jump athletes.
A global media campaign kicked off on 20 July and Theory Crew saw an incredible response from local media including coverage on GQ, Herald Sun, The Australian, Fox Sports Online, D’Marge, Fashion Journal and many more.
Stay tuned for many more exciting things to come on this campaign….
Photo credits: SKYN Condoms