Mayver’s Health Foods has been an ongoing client of Theory Crew since 2012. During this time we’ve been responsible for consumer-focused media relations to build brand awareness on a national level. Upon engagement four years ago, Mayver’s had very little brand presence with only one nut tablespread stocked on shelves in health stores. As a result of ongoing PR and marketing support Mayver’s now has over fifteen products available in Coles and Woolworths nationwide.
A three-month campaign in 2016 has focused on spreading the “Nothing But Goodness” message to encourage everyday Australians to feed their families Mayver’s all-natural pure-state tablespreads. To date we’ve secured over 30 editorial mentions in the likes of Herald Sun, Sunday Style, Prevention Magazine, Women’s Health, CHILD Magazine, Women’s Fitness, Sunday Mail and more.