Theory Crew | NOTHING BUT GOODNESS FROM MAYVER’S
Mayvers, tablespread, peanuts, pure-state, all-natural
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NOTHING BUT GOODNESS FROM MAYVER’S

About This Project

Mayver’s Health Foods has been an ongoing client of Theory Crew since 2012. During this time we’ve been responsible for consumer-focused media relations to build brand awareness on a national level. Upon engagement four years ago, Mayver’s had very little brand presence with only one nut tablespread stocked on shelves in health stores. As a result of ongoing PR and marketing support Mayver’s now has over fifteen products available in Coles and Woolworths nationwide.

A three-month campaign in 2016 has focused on spreading the “Nothing But Goodness” message to encourage everyday Australians to feed their families Mayver’s all-natural pure-state tablespreads. To date we’ve secured over 30 editorial mentions in the likes of Herald Sun, Sunday Style, Prevention Magazine, Women’s Health, CHILD Magazine, Women’s Fitness, Sunday Mail and more.

Photo credits: Mayver’s, Coles Magazine, Sunday Style, Women’s Health, Prevention