Theory Crew | AMERICAN TOURISTER X SPLENDOUR IN THE GRASS
American Tourister, luggage, travel, influencer, vlogger, Splendour In The Grass
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AMERICAN TOURISTER X SPLENDOUR IN THE GRASS

About This Project

Since 2014 Theory Crew has worked with American Tourister, the world leader in show-stopping luggage renowned for its vivacious colour palette.

We recently tapped into the cult-following behind the world of vloggers, collaborating with Youtube sensation Jake Rich for an integrated video series featuring American Tourister. Just this month we also partnered with Instagrammer Kirsten Rose for a takeover of the American Tourister platform to give its audience an  “on-the-ground” view of Byron Bay’s Splendour In The Grass Festival.

In addition to these creative digital campaigns, Theory Crew’s ongoing and proactive influencer campaign has secured over 1,000 social media posts from Australian social media starlets such as This Island Life, Grace Kelly, Brooke Meredith, Alyce Cowell, Eau Paix Vie Swimwear, Grace Kelly and many more.

Photo credits: Eau Paix Vie Swimwear, Kirsten Rose, This Island Life, Alyce Cowell, Jake Rich, Grace Kelly, Lifestyled Sydney