Public Relations &
Marketing Communications Strategy
Digital Media &
We have worked with The Theory Crew for nearly three years and have found that PR has been instrumental to increasing brand awareness and driving sales across our four luggage brands, Samsonite, American Tourister, Lipault and Hartmann. Year-on-year we've seen The Theory Crew over-deliver on our targets and we put this down to the strategically-minded and proactive approach of our PR arm. We truly value The Theory Crew's eagerness to jump right in and tackle any task we put forward. Not only is The Theory Crew results driven and always willing to go that little bit further, but we have a strong working relationship and genuinely enjoy dealing with the team.
We've worked closely with The Theory Crew since 2014 and have found their sound relationships with food and lifestyle press has helped secure consistent coverage for Natural Raw C in key media. We consider the team to be "always-on", jumping on any opportunities that arise for our brand.
Theory Crew has worked with Flexicar since 2012 and during this time has provided crucial support on increasing brand awareness through effective, successful promotional activities which have resulted in a considerable increase in local uptake of our carshare service in Melbourne. Their ongoing, expert strategic guidance in relation to sponsorship opportunities, community relations, public events and media relations has been thorough and highly valued by Hertz Australia who owns and operates Flexicar.
To Theory Crew, thanks for making me a household name in Australia. Wishing you a terrific future.
Theory Crew did an outstanding job in promoting Ci2012. The team were well liked by our team, speakers and the media and were supportive, professional and positive at all times. We are looking forward to collaborating with Theory Crew again on Ci2013.
Out of five PR agencies we were considering, we chose to work with Theory Crew because they listened and really understood what we wanted to achieve. They work in a collaborative manner and feel part of our team. Theory Crew’s genuine interest in our business is clear and they always keep our best interests at heart. Theory Crew has arranged exposure through a number of media and publishing outlets which has definitely built our profile and market presence. We love working with Theory Crew. Thanks for all your support.
Thanks so much for all your efforts and hard-work on getting our launch across the line. We really appreciate the long hours the team put into this for us and it was a great success. We would love to work with Theory Crew again!
Working with Theory Crew was a pleasure. They immediately understood the brief and got on with the job, delivering an excellent PR campaign that had a direct impact on sales during one of the most competitive trading periods of the year. I wouldn't hesitate to recommend Theory Crew and look forward to working with the team again.
I've never enjoyed such carefully-run media management. Everything was smooth, on time, pleasant, and professional. Theory Crew's work was excellent. Thank you for making us look organised!
Theory Crew are extremely professional communications experts who really helped the National Stroke Foundation. The team is such a pleasure to work with. They were very efficient in process and delivery and they managed the job perfectly. I would happily recommend Theory Crew to anyone needing their broad range of expertise.